In case you missed it, four months have now passed since Mackmyra officially launched its AI whisky, which made news around the world. Many of the major media outlets around the world, as well as a number of tech magazines and also the whisky world, wrote about the fact that the relatively unknown Swedish whisky […]
Die schwedische Brennerei Mackmyra, zwei Autostunden nördlich von Stockholm, stellt zwei Sorten Rohwhisky aus reinem Gerstenmalz her. Einen, dessen Malz über Heißluft getrocknet ist und einen zweiten, der über Torfrauch gedarrt wird. Erst die anschließende, mehrjährige Reifung in außergewöhnlich vielen unterschiedlichen Fässern führt zu einer großen Anzahl an Whiskyvariationen, die der Genießer so liebt. So […]
We’ve never had so many questions about a whisky before, which probably comes as no surprise. In this post we’ll meet Malin, our Marketing Coordinator, who has been tasked with answering the 10 most frequently asked questions regarding the latest addition to our whisky family. 1. HOW DID YOU COME UP WITH THE IDEA TO […]
Together with Fourkind, a Finnish technology consultancy that specializes in strategic spearhead projects with expertise in artificial intelligence, and Microsoft we are now creating the world’s first whisky developed with artificial intelligence (AI). This is the first time that a complex consumer product recipe has been created with machine learning. The possibilities for different whiskies […]
Maturing is the result of a complicated chemical interaction between the material in the cask, the oxygen in the air, and the fusel oils chosen to be kept in the new distillate during the distillation process. The whisky gets its colour and many flavours from the casks. The sweetness comes from the sugar, which comes […]
In the Winter of 2013 we launched our very first seasonal whisky, and over the years it has grown to become a very popular tradition. We launch two different seasonal whiskies each year, one in Spring and one in Autumn. The seasonal editions are limited and are among our most experimental whiskies – always with […]
Early on, we decided to create an entirely Swedish whisky, made in a Swedish way with Swedish ingredients. It was important to find a distinctive Swedish taste instead of just making a Swedish copy of a Scotch whisky. Much of the world’s whisky is aged in American Bourbon-casks – from Jack Daniels, for instance. Casks […]
