Together with Fourkind, a Finnish technology consultancy that specializes in strategic spearhead projects with expertise in artificial intelligence, and Microsoft we are now creating the world’s first whisky developed with artificial intelligence (AI). This is the first time that a complex consumer product recipe has been created with machine learning. The possibilities for different whiskies […]
March 22nd, Mackmyra received five new top awards from Whisky Magazine, World Whiskies/spirits awards. The WWA are a global award selecting the very best in all the international recognized styles, award and promote the world’s best whiskies to consumers and trade across the globe. Over 40 international industry experts attended the tasting and gave their […]
March 22nd (2019), Angela D’Orazio, our very own Master Blender at Mackmyra, was inducted into the Whisky Magazine Hall of Fame. This is one of the most prestigious distinctions the whisky industry can bestow in acknowledging people who have had a significant and lasting impact on the whisky industry. In addition to this magnificent distinction, […]
The man behind our smokey whiskies is called Håkan. Håkan is Mackmyra’s own expert on malt smoking and is the person who plans manufacture and acts as host when inquisitive visitors come to our smoking facility. It has a capacity of around 80 tonnes per year, which is sufficient for both Mackmyra’s Svensk Rök whisky, […]
I started at Mackmyra 15 years ago and have been on a fantastic journey over the years. We created a brand new category of whisky – Swedish whisky – by being innovative, challenging, thoroughly enjoying ourselves and experiencing a great sense of community along with our customers and ambassadors. It’s now time for me to […]
Another reason to celebrate – our new Lab Distillery spirit, Organic Gin, got a Gold medal in the Contemporary Style Gin Swedish whisky category at the World Gin Awards 2019! We’re beyond happy and proud to receive such a prestigious award so soon after its release. The World Gin Awards select the very best gins […]
Can you believe 20 years have passed since that evening when we sat in a cabin up in Sälen and hatched the idea to launch Sweden’s first malt whisky. Did we think it would be possible? Without a doubt. Although back then, we probably didn’t understand the amount of dedication which would be required, all […]
How do we really know which is best? What should we bear in mind when choosing whisky? Like all whisky lovers, from beginners to experts, I sometimes need a little guidance when navigating the wonderful world of whisky. This could be anything from discovering a unique new bottle, the contents of which were distilled tilting […]
ENTER THE MULTICOLOURED WORLD OF WHISKY – Okay, since you’re the expert, where does whisky really get its colour from? – There are actually lots of explanations. It comes mainly from the cask in which it is matured, although in many cases, caramel colouring (!) is added. Caramel colouring in this case does not impart flavour, […]
On a day in November I met Angela, my fantastic colleague and Mackmyra’s Master Blender, in her lab in the Whisky Village. Among bottles, test tubes, papers, medals, even more test tubes and squeaky dog toys, I asked her to unpack the question she gets at least once a week: what does a Master Blender […]
