“We always strive to challenge the traditions in the very traditional whisky trade and that’s something we really do now when we develop a whisky with the help of AI. We see AI as a part of our digital development, it is really exciting to let AI be a complement to the craft of producing a high-quality whisky.” says Angela D’Orazio, Mackmyra.
This is the very first time that AI has been used to augment and automate the most time-consuming process of whisky creation.
MACKMYRAS MASTER BLENDER IN THE WHISKY HALL OF FAME
Angela, our Master Blender, was inducted into the Whisky Magazine Hall of Fame on 22 March 2019. This is one of the most prestigious distinctions the whisky industry can bestow, and recognises those who have had a significant and lasting impact on the world of whisky. This means Angela can now add the title of Whisky Legend to her name!
2019 marks 20 years since we began to challenge the traditional whisky establishment and put Sweden on the international whisky map. So it goes without saying we’ll be celebrating with an eventful anniversary year. And we hope you’ll join us.
20 years have passed since the idea of making Swedish whisky was born – and we’ve released a fair few award winning ones since. Whether you like elegant or smoky, fruity och peppery, we dare to promise you’ll find one of your taste. Oh, and did we mention we make gin too? Well, now you know.